{"id":30,"date":"2017-08-02T19:45:17","date_gmt":"2017-08-02T19:45:17","guid":{"rendered":"https:\/\/www.influencerbay.com\/blog\/?p=30"},"modified":"2018-06-07T17:34:21","modified_gmt":"2018-06-07T17:34:21","slug":"influencer-marketing-instagram","status":"publish","type":"post","link":"https:\/\/www.influencerbay.com\/blog\/influencer-marketing-instagram\/","title":{"rendered":"Influencer Marketing on Instagram"},"content":{"rendered":"

Let\u2019s look at why Instagram influencer marketing is so powerful.<\/p>\n

Instagram is for sharing your experiences with your friends, colleagues and followers whereas Twitter and Facebook are primarily for sharing information.<\/p>\n

Having already looked at what is Influencer Marketing<\/a>, I am now going to focus on Instagram Influencer Marketing. I\u2019m going to assume that at this stage you\u2019ve heard of Instagram and at least have an idea of what it can do.<\/p>\n

Now you\u2019re probably thinking how can I leverage its power to boost sales, enquiries and brand recognition. Firstly, let\u2019s look at why it is so effective.<\/p>\n

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Why is Instagram Influencer Marketing popular?<\/h2>\n

1. Suitability<\/h3>\n

Influencer marketing is all about displaying a certain lifestyle and promoting a product or service through this lifestyle. This in turn will invite potential customers to participate in it by using the product or service.<\/p>\n

As I said earlier, Instagram is for sharing experiences<\/strong> and is perfect for influencer marketing campaigns.<\/p>\n

2. Engagement<\/h3>\n

Instagram\u2019s organic engagement rate is far higher<\/strong> than any of the other social media platforms at 2.3% (according to this study<\/a>).<\/p>\n\n\n\n\n\n\n\n\n\n
Social Media Platform<\/strong><\/td>\nEngagement Rate<\/strong><\/td>\n<\/tr>\n
Facebook<\/td>\n0.216%<\/td>\n<\/tr>\n
Twitter<\/td>\n0.027%<\/td>\n<\/tr>\n
LinkedIn<\/td>\n0.055%<\/td>\n<\/tr>\n
Pinterest<\/td>\n0.042%<\/td>\n<\/tr>\n
Google+<\/td>\n0.044%<\/td>\n<\/tr>\n
Instagram<\/strong><\/td>\n2.261%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

This isn\u2019t to say you can\u2019t get great interaction on Facebook or Twitter and run a phenomenal campaign.<\/p>\n

By reviewing the user interactions with brands above, it proves to us that Instagram really should be at the centre of your brands influencer campaign.<\/p>\n

3. Growth<\/h3>\n

Instagram is the<\/strong> fastest growing social media platform<\/strong>, alone this doesn\u2019t make Instagram influencer marketing the most important, so let\u2019s look at the figures.<\/p>\n

E-Marketer<\/a> predicts double digit growth for Instagram this year and to add 30 million new users between 2016 and 2020. In 2016, Instagram grew by 15.1% when the average across all platforms was just 3.1%.<\/p>\n

In 2016, 9.5% of Facebook’s global mobile ad revenues (20.1% in the U.S.) will come from Instagram. By 2017, Instagram\u2019s share will grow to 14.0% globally (28.0% in the U.S.).<\/p>\n

This shows us that the Facebook acquisition of Instagram was more than buying market share, they have two different platforms that are used for very different reasons.<\/p>\n

4. Personality<\/h3>\n

Through Instagram Influencer Marketing our influencers are able to get their personality across and be genuine<\/strong>. This isn\u2019t just paying for a product plug, you are being given the chance to impress and already engaged audience with your product or service.<\/p>\n

This is another opportunity to set your brand apart, I have included great examples below where the personality really shines through. This isn\u2019t paying someone with a lot of followers to broadcast your sales pitch, it\u2019s about getting them to experience your product or service first hand and tell their followers how it made them feel.<\/p>\n

Another interesting stat<\/a>: on Instagram, photos showing faces get 38% more Likes than photos not showing faces.<\/p>\n

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Finding the right influencer<\/h2>\n

Having recognised that Instagram influencer marketing as the way to go, it\u2019s important to remember this is the beginning and there are a number of moving parts that need to be put in place.<\/p>\n

Firstly, identifying the relevant individuals for your brand<\/strong> who have the knowledge, influence or authority to affect the purchase decisions of their audience.<\/p>\n

It\u2019s all about who you want to appeal to. You could benefit from personal trainers sharing the carbohydrate, fat or protein levels of your sports drink or food. It could be a chef cooking using one of your products. Or a travel blogger taking a picture while enjoying your hotels breakfast as you look towards the mountains dreaming of bigger and better things.<\/p>\n

Take a look at my examples below and not than what made them effective campaigns.<\/p>\n

 <\/p>\n

Instagram influencer marketing: 5 examples<\/h2>\n

1. Banana Republic<\/h3>\n

They focused on micro influencers known for their sense of style, reaching a large and targeted audience in the process.<\/p>\n

The campaigns focused on the #itsbanana across all campaigns and multiple pictures showed the influencers in everyday settings with Banana Republic clothes or accessories.<\/p>\n

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\u2022 crushing on these emerald holiday hues today on memorandum.com with @bananarepublic \ud83c\udf84 \u2022 #BRHoliday #itsbanana #BRMakeItMatter #memorandum http:\/\/liketk.it\/2pS1Z @liketoknow.it #liketkit #ltkholidaystyle #sp<\/a><\/p>\n

A post shared by Mary Orton<\/a> (@maryorton) on