{"id":19,"date":"2017-08-02T15:23:10","date_gmt":"2017-08-02T15:23:10","guid":{"rendered":"https:\/\/www.influencerbay.com\/blog\/?p=19"},"modified":"2018-06-07T17:39:59","modified_gmt":"2018-06-07T17:39:59","slug":"what-is-a-social-media-influencer","status":"publish","type":"post","link":"https:\/\/www.influencerbay.com\/blog\/what-is-a-social-media-influencer\/","title":{"rendered":"What is a Social Media Influencer?"},"content":{"rendered":"

A social media influencer is someone who has the power to influence many people, through social media.<\/strong><\/p>\n

Seems pretty broad, right?<\/p>\n

Whether you are a business leader, a marketing professional or a potential influencer looking for tips, you will have heard of word of mouth and recognise the value and effectiveness of this form of marketing.<\/strong><\/p>\n

Let\u2019s take a look back at 2010, 20 to 50% of all purchasing decisions were affected by word of mouth<\/a>.<\/p>\n

At the time this was huge as we saw people prefer a recommendation from a friend or a colleague<\/strong> as opposed to the corporate messaging that was being (quite often) forced on us.<\/p>\n

Fast forward to 2017 and the power of word of mouth has grown beyond recommendations from friends, family and colleagues.<\/p>\n

People now spend a huge amount of time online browsing product reviews<\/strong>, recommendations, comparison websites and competitor products.<\/p>\n

Digital engagement has increased hugely and with it the power of influencer marketing acting as an online word of mouth campaign.<\/p>\n

A social media influencer is someone who carries influence over others on social media. <\/strong><\/p>\n

They might have a huge following on various channels like Youtube, Facebook, Instagram etc or they may be influential in certain niche markets.<\/p>\n

 <\/p>\n

Who are they?<\/h2>\n

In short, anyone that promotes your brand through social media. Generally, they are from the following:<\/p>\n